Buy Something For Its Image

Frequently, people buy something just for its image. It is because image is more important to influence for every one to purchase the product. For example, they might show an upper-class driving to a luxury hotel in the car. The consumers think ‘if I buy this expensive car, it means that I have a luxurious lifestyle’. Furthermore, the image can gives attention to another person to buy the product. For example, some food in the advertisement look very delicious, so many people buy the food to taste. It is because image influence their mind to purchase and eat the delicious food although they don’t know how the taste yet. Beside that, image from the advertisement also can makes people don’t mind the price and the quality which shows in the advertisement. Consumers frequently buy products based on its image more than its price or quality. It is because people just want to be like the person in the advertisement. For example, the models in the advertisement wear Prada and they look fashionable, so people who interested with the advertisement will buy the same clothes that the models are wearing. They will wear them, and try to be exactly like them.